Thousands of England fans have purchased fake kits ahead of the European Championship, much to Nike's dismay.

Article continues below

Article continues below

Article continues below

• England fans buy fake kits
• Nike shirt costs £85 minimum
• England to play Serbia in opener

• Table of Contents

  Toggle

  WHAT HAPPENED?

  Nike have lost £6.5 million worth of sales through fans opting to buy cheaper, fake replicas from counterfeit websites – as per BettingSites. It is estimated that 26,000 fake England shirts have been sold on one counterfeit website alone.

Advertisement

• Getty Images
  

  THE BIGGER PICTURE

  With a replica shirt costing £85 from the Nike website, fans have been heavily critical of the kit manufacturer for the prices. The ‘dry-fit’ version of the kit costs even more, coming in at £125. With shirt prices so expensive, fans have been flocking to other retailers selling fake knockoffs.

• DID YOU KNOW?

  There are German laws that aim to tackle the spread of counterfeit goods and could pose an issue for travelling England fans. Fines for wearing a fake shirt could rise as high as £4,000, according to .

ENJOYED THIS STORY?

Add GOAL.com as a preferred source on Google to see more of our reporting

• Getty Images
  

  WHAT NEXT FOR ENGLAND?

  The European Championship begins next Friday as Germany take on Scotland. The Three Lions then play Serbia in their opening game of the tournament on Sunday 16 June.

Tags: Futebol
Category: News